On October 18th, the 2026 International Blueberry Festival of Green World was held at the Nanjing production base. Distributors and branch employees from Africa, Latin America, the Eurasia region, and the China region gathered together. Centering on the theme "Explore the World, from a Blueberry", they visited the production base, participated in interactive experiences, tasted blueberry products, and shared a holiday unique to the Green World family.
This event takes "Blueberry Eyes" as the visual clue, integrating the park's contours, interactive experiences, and production visits. The event includes check-in waiting areas, lion dance warm-up and welcome ceremonies, guest sign-ins, band warm-up, the Blueberry Festival launch ceremony, robot interaction, intangible cultural heritage display, dragon flag lion dance procession, high-stool procession, close-up magic, main stage performances, and closing ceremonies.
At the opening ceremony, Dr. Deming Li, the chairman of Green World, delivered a speech, welcoming family members from home and abroad to "come back often". He hoped that everyone could enjoy health and happiness in the world of blueberries and announced the official opening of the 2026 International Blueberry Festival of Green World. During the launch ceremony, the guests touched the activation platform together. With the golden-colored ribbon and balloons falling down, the event officially began!
During the event, the guests visited the GMP workshop, beverage workshop, wine workshop, laboratory, exhibition hall, finished product warehouse, raw material warehouse and other areas in batches, getting a close look at the production process and quality control procedures of health products. Within the base, there were multiple functional areas such as the blueberry and coffee experience area, new product and perfume display area, manicure experience, stamping, T-shirt printing, blueberry beer tasting area, tea break area, fertilizer promotion area, blueberry growth process display area, product sales area, foreign currency exchange point, cashier point and product pickup point. Guests could taste the blueberry series products and special beverages such as blueberry beer, coffee beer and quinoa beer on-site, participate in hands-on experiences and product consultations, and receive souvenirs at the gift distribution area.
To ensure the smooth progress of the event, multiple working groups were set up on-site, including the overall commander, comprehensive support, visitor reception, service center, catering and cleaning, security vehicles, planning and photography. English and Spanish translators as well as distributor volunteers were on site. The catering, cleaning, and vehicle guidance processes were carried out according to staggered schedules. Each market area was coordinated by the team leader. Staff and volunteers worked collaboratively in positions such as registration, translation, ticket checking, cashiering, product pickup, and hygiene management to ensure a smooth visit and experience for overseas and domestic guests.
During the interactive parade part, robots and robot dogs participated in the parade and interactive activities. Lion dance performances, stilt walking shows, display of intangible cultural heritage skills, and close-up magic acts were carried out along the park's route. The main stage band, singers, and dancers alternated in performing, continuously creating a relaxed and lively atmosphere for the event. Families from different regions enthusiastically participated in the parade interaction, taking photos and communicating with the robots, lion dancers, and performers. During the main stage performances, people also stopped to watch, waved their hands in response to the music, and there were continuous laughter and applause. At the closing ceremony, the lion climbed to the top and fireworks burst, marking the successful conclusion of this blueberry festival.
This blueberry festival is centered around blueberries, integrating visits to the production bases, product tastings, cultural experiences and interactive performances. It showcases the production environment and product features of Green World, and also provides an opportunity for overseas distributors and branch employees to have face-to-face communication. Green World stated that it will continue to uphold the concept of "People-oriented, Honesty First", strengthen communication and exchanges with global partners, and jointly share health and happiness.
