Deepen Cross-border Cooperation and Jointly Build the Entire Coffee Industry Chain - The Exchange Meeting of "Green World Colombia Coffee Estate Raw Bean Project" Was Successfully Held
2026-10-23 16:01:57
On October 22nd, Mr. Peter Li, the director of Green World and president of Latin America Region, and Ms. Nohora Santos, the manager of the Green World Colombia branch, specially paid a visit. They joined forces with Dr. Deming Li, the chairman of Green World, Ms. Jenna Li, the general manager of Green World, as well as Mr. Deng Huazhi, the general manager of Nanjing Agricultural High-tech Zone Development Group, Ms. Zhao Keke, the deputy town mayor of Baima Town, Mr. Zhang Chengde, the general manager of Magic Drink Coffee (Nanjing) Co., Ltd., and Mr. Zhang Yanbin, the general manager of Nanjing Huaifa Da Coffee Co., Ltd., to gather together and discuss the development blueprint of the Colombian coffee industry project.

That afternoon, the visiting guests first visited the Magic Drink Company, where they gained a thorough understanding of the coffee product line, product system and processing techniques. Subsequently, a symposium was held at the Green World Nanjing Production Base.

At the meeting, Ms. Jenna Li, the General Manager of Green World, gave a detailed introduction to the strategic layout of the Colombian Coffee Estate project. The company will leverage the unique natural environment and mature coffee industry foundation of Colombia to create a comprehensive coffee industry project that integrates coffee planting, raw material acquisition, deep processing, and global sales. The project plans to purchase approximately 40 acres of coffee-growing land in the Chinchiná region of Colombia as the base area, and set up a raw bean acquisition station to establish a stable global raw material supply system. In terms of processing, it will rely on about 10,000 square meters of existing factory buildings in the local area to establish a preliminary processing system from fresh fruit harvesting to raw bean production, and gradually transform towards diversified deep processing products such as light, medium, and deep roasting and instant and dry powder. In addition, the project attaches great importance to green development and resource comprehensive utilization, and will actively explore the technical research and transformation of by-products such as coffee husks to achieve green production and circular economy.

Mr. Peter Li and Ms. Nohora Santos respectively shared in their speeches about the business expansion in the Latin America region and the progress of local projects in Colombia. Mr. Zhang Yanbin, the General Manager of Huafida, introduced the company's overview and business direction. Mr. Deng Huazhi, the General Manager of Nanjing Agricultural High-tech Zone Development Group, also expressed expectations and support for the future development of the project. In the free exchange session, all parties conducted in-depth discussions on areas such as raw material supply, product research and development, deep processing production, and international market expansion, exploring a cooperation model of complementing advantages and sharing resources.

 

Ms. Jenna Li also mentioned in her introduction that this project is an important part of the company's overall listing strategy. The company hopes to deepen cooperation with international capital and industry partners such as Sequoia Group through deep integration of industrial resources and capital resources, and jointly promote the project construction. In the future, Green World will continue to promote the project's implementation, gradually improving the complete industrial chain from planting, processing to global sales, and creating more opportunities for high-quality Colombian coffee to enter the Chinese and global markets.

After the symposium, the participating leaders and guests also visited the R&D laboratory of the GREEN WORLD Nanjing production base, and highly praised the company's R&D capabilities and technical reserves.