At the start of the new year, Green World International Group achieved a major breakthrough in its global expansion strategy. To advance its 2035 global strategic goals and solidify its position as a benchmark in the global health industry, Prof. Deming Li, Chairman and President of Green World International Group, Ms. Jenna Li, Director of the Board of Green World International Group, and Ms. Qiaoying Liu, Executive Deputy Manager of Green World International Group Nanjing Production Base, went to Dubai, United Arab Emirates (UAE), from January 2nd to 7th, 2026, where they carried out an intensive and in-depth strategic investigation and layout promotion work. The visit marked the full-scale rollout of company’s strategic grand layout in the Middle East.
The Dubai visit aimed to turn Green World’s core internationalization strategy into tangible outcomes at the core hub of the Middle East. The strategy, jointly formulated by Prof. Deming Li and Mr. David L. Zhang, Vice Chairman & Vice President of Green World International Group, and President of Green World Africa Region, is centered on four principles: localized management, localized production, localized markets, and localized R&D.
During the visit, the delegation conducted on-site evaluations of several premium office buildings and integrated high-end living community in Dubai’s prime business districts, carefully selecting locations for the future Middle East Regional Headquarters and International Financial and Accounting Center. Additionally, they investigated industrial parks and warehouse land aligned with the company’s long-term plans for intelligent manufacturing and efficient logistics, laying the groundwork for localized production base and a digital logistics hub.
Following comprehensive investigation and assessments, Prof. Deming Li approved the acquisition of office premises in Dubai’s core business district, and immediately discussed with design and planning teams regarding functional layout and interior design, ensuring the facilities align with Green World’s global brand image and operational efficiency standards.
Prof. Deming Li also visited the construction site of an office facility already under development in a prime location, reviewing progress and construction standards in detail. She emphasized the importance of delivering the project with both high quality and efficiency, underscoring the company’s determination to accelerate the implementation of the project.
Through this in-depth and pragmatic investigation, Green World officially announced the establishment of three core institutions in Dubai: the Green World Middle East Regional Headquarters, the International Logistics Center, and the International Financial and Accounting Center. This represents not only a geographic expansion but also a systematic rooting. Plans for the acquisition of office assets and industrial land are already underway, with related facilities expected to be completed and put into use progressively by the end of 2026, providing solid infrastructure support for the company’s long-term development across the Middle East and surrounding regions.
Guided by these strategic decisions and on-site advancement, operational preparations are fully underway. Green World UAE Branch is being established at an accelerated pace, with localized talent recruitment, organizational structure setup, market access procedures, and product inspection declaration processes proceeding in an orderly and efficient manner. Market entry and business expansion have officially entered a countdown phase.
More than a routine business inspection, the Dubai visit stands as a “strategic implementation action” demonstrating Green World’s global ambition. It reflects the company’s ability to spot opportunities through forward-looking insight, seize the opportunities through decisive action, and drive results through disciplined implementation. The successful establishment of the Middle East strategic hub will significantly inject powerful momentum for Green World’s capacity to integrate global resources, deepen international market, and serve a broader global consumer base, accelerating its progress toward the ambitious vision of becoming “one of the world's most successful health-focused business and individual economy platforms”.
