On October 12th, 2017, the first World (China) Award Ceremony and Summit Forum of Public Opinion for Direct Selling Industry with the theme of “caring data, managing market and developing” was magnificently held in Guangzhou Wanda Hilton Hotel. World (Tianjin) Nutrition & Health Food Co., Ltd. won two grand awards.
Mr. Zaixing Wen, former ministerial level inspector of Ministry of Commerce Department Market Order Division, Mr. Zuozhang Liu, former ministerial level inspector of Commerce Department Foreign Investment Management Division, Mr. Wanglu Ning, former director of Enforcement Bureau of State Administration for Industry and Commerce, Mr. Genshen Shen, former inspector of Direct Selling Supervision Authority of State Administration for Industry and Commerce, attended the event. Domestic and overseas experts of directing selling industry, specialists of direct selling management and direct selling enterprise representatives participated in the direct selling feast and discussed the development of direct selling industry.
Mr. Zaixing Wen, former inspector of Ministry of Commerce Department Market Order Division
Mr. Wanglu Ning, former director of Enforcement Bureau of State Administration for Industry and Commerce
Mr. Genshen Shen, former inspector of Direct Selling Supervision Authority of State Administration for Industry and Commerce,
With basic point of public opinion data, public opinion of China direct selling industry was firstly reported.
As the mode of internet technology and information dissemination are continuously reformed, public opinion data management and analysis become particularly important. Daodao Public Opinion Surveillance Room and Helen International Direct Marketing Research Center with the support of large data analysis and took direct selling data as the basic point, through a lot of research and case studies, collected and finally finished Public Opinion of 2016~2017 China Direct Selling Industry Report, which was firstly reported in this Summit Forum.
The report showed, according to the statistical data from Ministry of Commerce Statistics Management Information System, there were 89 national direct selling enterprises till August 31, 2017. Domestic enterprises which were always marginalized in the market began to catch up with foreign enterprises in the number and maintained a good momentum of steady development, which showed that domestic enterprises had more and more confidence in direct selling mode. According to the report, sales of China’s direct selling enterprises reached 194.814 billion in 2016, showing a steady upward trend.
The report predicted that Chinese direct selling industry in the future would show a closer relationship between government and enterprises, a more frequency of industry talent flow, product returned to guide, diversification of market regulation, “fission” phenomenon of professional managers and “self-employed”of system leaders, haze industry rising to provide favorable opportunity for development and other developing trend. Chinese direct marketing mode would be closer to compound marketing, Mobile Social would gradually become a trend, and traditional micro business would also accelerate to transform to direct marketing.
The report predicted that in 2018, development trend of direct selling industry in recent years would continue. There would be a slight increase in licensing number compared to 2017. More and more domestic enterprises would join the direct selling industry. Domestic enterprises would still be the main force of domestic direct market in the future. By 2020, the total sales of Chinese direct selling industry was expected to exceed 332.8 billion.
Exchanging views of industry experts, experts and executives discussing industry future trend
With the growth of direct sales team and the rapid development of internet technology, a variety of bad public opinion and rumors had been produced. The public opinion environment of direct selling industry had a lot of influence on the image of direct selling enterprises and even regulatory authorities.
Leaders and guests in the conference had discussion with 4 topics, namely Discussion of Direct Selling Industry Situation from 2017 to 2018, Solving Difficulties of Business and Seeking Development Way, Product or Mode, How to Reach Perfection and Keep it, Debate on Modes: Transboundary Integration and Innovation .They shared their thoughts from mastering public opinion characteristics of direct selling industry to industry developing trend in the future, respectively from different business perspectives such as the government departments, direct selling enterprises, industry media and others
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In addition to “understanding public opinion and crisis, knowing processing” gradually becoming an important work to direct selling enterprises, “Internet Plus” era background, “Public Entrepreneurship and Innovation” and national policy “One Road, One Belt” provided a new basis for direct marketing. Some executives of direct selling industry who attended the event predicted that China direct selling industry would come to a product plate stage of a new concept. In the stage, with the support of large number of distributors and consumers, enterprises would transform in the aspects of products, modes, service, etc, and upgrade to form new core competitiveness.
Green World Created a New Win-Win Situation of “Mode + Product”
In 2017, Green World has had a firm and sound market development, which is significant and remarkable. Since its foundation in 1994, Green World, facing grave challenges posed by interwoven risks and dangers in 23 years, has established branch companies and distribution centers in over 40 countries and regions across the globe. Green World, insisting in the health concept of From Nature, Beyond Nature, Back to Nature, has developed a variety of products of high quality benefiting consumers. Green World has won the contribution award for product research and development in the session of Summit Forum of Public Opinion for Direct Selling Industry, which highlighted its essence of Care for All, Realize Dreams of All.
Green World launched Chinese market formally in 2015 and has developed a business model of innovation and advancement by combining years of experience abroad with domestic market development, which has made initial achievements in 2017. Green World has stood out from the industry relying on its innovation model and has deservedly won the award of innovation model in this summit.
World (Tianjin) Nutrition & Health Food Co., Ltd winning awards
Care for All, Realize Dreams of All. In the future, Green World will vigorously enhance the Internet, products, corporate culture, market service, to promote the development of the industry, and thus take the national corporate responsibility, fully follow the national “One Road, One Belt” strategy, and share win-win situation with global partners!
